# Introduction to Takealot Ads

Using Takealot, you can natively promote your products on takealot.com and the mobile app as **sponsored products**. 

Takealot ads place your products as sponsored ads on multiple spots on takealot.com, attracting relevant traffic and substantially boosting the sales. 

Your sponsored products can appear on **Takealot website (desktop and mobile)** and on **Takealot mobile app.** 

## Ad Placements on **Takealot**

Sponsored product ads appear on the following pages on Takealot:

1. **Category Page Ads** 

These ads appear on product category pages. For example, here is a sponsored ad appearing on the 'Homeware' product category page.

![](https://1844989986-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MKJEliycjCS2NKOUq8P%2F-MKK_bhDeLhc31U5I8aw%2F-MKVretYGzbR0sxeK7-K%2F97911d33-9949-4ffe-992f-1a817039e627.png?alt=media\&token=9d7cdd1b-1c01-4cc7-8293-f454c370953b)

**2. Search Page Ads**

These ads appear on search pages, i.e pages that appear when a customer searches for a product by typing it in the search bar. Here is an example of a sponsored ad that appears when a customer searches for 'rug':

![](https://1844989986-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MKJEliycjCS2NKOUq8P%2F-MKK_bhDeLhc31U5I8aw%2F-MKVsGrMkqeVkBREPgVq%2Fcc2efa5d-06e7-4a94-aacd-8be854439786.png?alt=media\&token=8cfc330c-be93-4834-b659-06de98fc2c34)