> For the complete documentation index, see [llms.txt](https://takealot-help.onlinesales.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://takealot-help.onlinesales.ai/faqs/creative-guideline.md).

# Creative Guideline

Please ensure that you adhere to the creative guidelines outlined below when you upload your creative and run an awareness campaign:

* Pertinent information (i.e. brand logo, CTA, copy, hero products, etc.) should be considered and sit within the outlined safe zone when designing.
* Any banner featuring liquor must include the South African Aware.org disclaimer.
* Takealot will NOT be making any amendments to any designs.
* Takealot.com is an inclusive brand that strives to represent a culturally rich and diverse nation, All imagery and communication published or associated with the brand must align with the company’s values.
* Racism, sexism, and any other form of discrimination are forbidden and all efforts must be made to ensure that content does not cause offense to any culture, race, gender, or religion.
* Verify that all imagery and copy cannot be construed as obscene, violent, graphic, abusive, defamatory, unlawful, harassing, threatening, discriminatory, or otherwise offensive.