# Program Contribution

The Program Contribution area graphically shows you the contribution of Takealot Ads to the overall sales performance through the following parameters:

1. **View Products:** Shows you the contribution of Takealot Ads in driving Product Views
2. **Add to Cart:** Shows you the contribution of Takealot Ads in driving Add-to-carts for your products
3. **Orders:** Shows you the contribution of Takealot Ads in driving product orders.
4. **GMV:** Shows you the contribution of Takealot Ads to the overall Revenue for your store.

> NOTE:  The contribution of Takealot Ads (%) is represented in the blue colour of the respective circles. 

![Program Contribution](https://1844989986-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MKJEliycjCS2NKOUq8P%2F-MKYiNNKeBkW5NrFwZa1%2F-MKYihDQP2z_Q60_xjbE%2Fimage.png?alt=media\&token=313b940c-d996-4061-907c-e0efba650d94)

> NOTE: Hovering over the widget shows you the exact contribution of Ads to the parameter in hand.
>
> For example, in the image shown below, one can see that Takealot Ads contributed to 7 (63.6%) product views out of the total product views. 

![](https://1844989986-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MKJEliycjCS2NKOUq8P%2F-MKJUyeEhYXbHMBDG2Bf%2F-MKJVqIWXYZw3bD7rsT_%2Fimage.png?alt=media\&token=4f150f60-c85f-4bcc-bdb4-8c9d80803b03)