Program Contribution

The Program Contribution area graphically shows you the contribution of Takealot Ads to the overall sales performance through the following parameters:

  1. View Products: Shows you the contribution of Takealot Ads in driving Product Views

  2. Add to Cart: Shows you the contribution of Takealot Ads in driving Add-to-carts for your products

  3. Orders: Shows you the contribution of Takealot Ads in driving product orders.

  4. GMV: Shows you the contribution of Takealot Ads to the overall Revenue for your store.

NOTE: The contribution of Takealot Ads (%) is represented in the blue colour of the respective circles.

NOTE: Hovering over the widget shows you the exact contribution of Ads to the parameter in hand.

For example, in the image shown below, one can see that Takealot Ads contributed to 7 (63.6%) product views out of the total product views.

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