# Program Contribution

The Program Contribution area graphically shows you the contribution of Takealot Ads to the overall sales performance through the following parameters:

1. **View Products:** Shows you the contribution of Takealot Ads in driving Product Views
2. **Add to Cart:** Shows you the contribution of Takealot Ads in driving Add-to-carts for your products
3. **Orders:** Shows you the contribution of Takealot Ads in driving product orders.
4. **GMV:** Shows you the contribution of Takealot Ads to the overall Revenue for your store.

> NOTE:  The contribution of Takealot Ads (%) is represented in the blue colour of the respective circles. 

![Program Contribution](/files/-MKYihDQP2z_Q60_xjbE)

> NOTE: Hovering over the widget shows you the exact contribution of Ads to the parameter in hand.
>
> For example, in the image shown below, one can see that Takealot Ads contributed to 7 (63.6%) product views out of the total product views. 

![](/files/-MKJVqIWXYZw3bD7rsT_)


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