Takealot Ads Help
  • Advertising through Takealot
  • Introduction to Takealot Ads
  • Getting Started
    • Introduction to Dashboard
    • Order Log
    • Funnel Metrics
    • Performance Trend
    • Program Contribution
    • Your Campaigns
    • Bid Settings
    • Catalog Performance
  • FAQs
    • How much ROI can I expect?
    • Why am I not getting a good ROI?
    • How long does it take for campaigns to get activated?
    • Which products are selected for ads and how are products chosen?
    • What are the best practices to get optimum ROI?
    • My Budget is not getting spent. What should I do?
    • Creative Guideline
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  1. Getting Started

Program Contribution

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Last updated 4 years ago

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The Program Contribution area graphically shows you the contribution of Takealot Ads to the overall sales performance through the following parameters:

  1. View Products: Shows you the contribution of Takealot Ads in driving Product Views

  2. Add to Cart: Shows you the contribution of Takealot Ads in driving Add-to-carts for your products

  3. Orders: Shows you the contribution of Takealot Ads in driving product orders.

  4. GMV: Shows you the contribution of Takealot Ads to the overall Revenue for your store.

NOTE: The contribution of Takealot Ads (%) is represented in the blue colour of the respective circles.

NOTE: Hovering over the widget shows you the exact contribution of Ads to the parameter in hand.

For example, in the image shown below, one can see that Takealot Ads contributed to 7 (63.6%) product views out of the total product views.

Program Contribution