# Which products are selected for ads and how are products chosen?

Your products are automatically chosen by **smart algorithms (AI)** for ad promotions. Your product feed is analyzed by smart algorithms to select the products that are more probable to bring in engagement via ads.

The calculations for product selection is done through a complex computational process that has been designed keeping in mind the best practices and our learning from the vast advertisement-data analysis.

Product selection keeps changing as processed by AI to make sure the best combination of products is advertised.

As your products are chosen by AI, you can be sure that the product selection will always bring in optimized ROI to you.

> You can go ahead with Product Exclusion manually using the Manual Mode.  However, **we recommend using the AI Mode** for Product Exclusion at all times to get optimal ROI.

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