Takealot Ads Help
  • Advertising through Takealot
  • Introduction to Takealot Ads
  • Getting Started
    • Introduction to Dashboard
    • Order Log
    • Funnel Metrics
    • Performance Trend
    • Program Contribution
    • Your Campaigns
    • Bid Settings
    • Catalog Performance
  • FAQs
    • How much ROI can I expect?
    • Why am I not getting a good ROI?
    • How long does it take for campaigns to get activated?
    • Which products are selected for ads and how are products chosen?
    • What are the best practices to get optimum ROI?
    • My Budget is not getting spent. What should I do?
    • Creative Guideline
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  1. FAQs

Which products are selected for ads and how are products chosen?

Your products are automatically chosen by smart algorithms (AI) for ad promotions. Your product feed is analyzed by smart algorithms to select the products that are more probable to bring in engagement via ads.

The calculations for product selection is done through a complex computational process that has been designed keeping in mind the best practices and our learning from the vast advertisement-data analysis.

Product selection keeps changing as processed by AI to make sure the best combination of products is advertised.

As your products are chosen by AI, you can be sure that the product selection will always bring in optimized ROI to you.

You can go ahead with Product Exclusion manually using the Manual Mode. However, we recommend using the AI Mode for Product Exclusion at all times to get optimal ROI.

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Last updated 4 years ago

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