# Your Campaigns
The campaign area helps you to perform the following functions for your campaigns:
### Activate/Pause a campaign
To activate/pause a campaign, click on the play/pause button at the left of the campaign card.
### Edit Ad Budget
To edit the budget of a campaign, click on the 'Edit Budget button. 'Budget Settings' screen will appear where you will see the following two options:
1. **Daily Budget -** Lets you enter/edit your daily budget
2. **Max Spend Cap** *(optional)* - The spend cap that you want to put for the entire duration of the campaign
Click on the 'Save' button to save the budget changes.
### **Product Exclusion**
Click on the Product Exclusion button to proceed with excluding the products you don't want to advertise. You'll land on the Product Exclusion drawer.
By default, the Product Exclusion is set to **AI mode**. Smart algorithms learn about your products and advertise the products that are more likely to grab attention. **AI Product Exclusion mode leads to ad performance optimization.**
However, you can **choose products manually by switching to Manual mode**. You can do this by excluding the products you don't wish to advertise.
> Kindly note that switching to Manual Mode may not result in optimum ad performance. Keep Product Exclusion to AI mode for best results.
To manually exclude the products you don't want to advertise,
1. Switch to Manual Mode from the toggle button at the top right.
2\. Click on Edit Product Exclusion.
3\. Select the products that you want to exclude. You can use the five filters: Product Name, Product Category, Product Brand, Price and Sale Price to sort the products.
Click on 'Exclude Selected Products' to confirm the changes.
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