> For the complete documentation index, see [llms.txt](https://takealot-help.onlinesales.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://takealot-help.onlinesales.ai/faqs/why-am-i-not-getting-a-good-roi.md).

# Why am I not getting a good ROI?

One of the reasons for not getting a good ROI could be that your budget is not getting spent.

To get a good ROI, please make sure you follow the best practices:

* We recommend selecting a large number of products to advertise. To do so, we recommend keeping the Product Exclusion to the **AI Mode**. If you're going ahead with Manual Mode (not recommended), kindly make sure you're selecting a large number of products to advertise (i.e. you exclude a small number of products). 
* Make sure your products have **clear and helpful titles and descriptions**. This increases the appeal of a product in front of a customer.
* It's best to have **clean, good-looking images** for your products to get maximum attention from the customers.
* If possible, make your product catalog has a diverse number of product categories. Having a **diverse catalog** increases the chances of getting a good ROI on your ads.
* A diverse catalog also means having products of various **price ranges**. This can too help boost your ad campaigns.
* Make sure the **product categories** are correctly marked.
* Analyze the price of your products. Make sure it's a perfect balance in terms of appeal and profit-margins.