> For the complete documentation index, see [llms.txt](https://takealot-help.onlinesales.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://takealot-help.onlinesales.ai/faqs/what-are-the-best-practices-to-get-optimum-roi.md).

# What are the best practices to get optimum ROI?

We have come up with our recommendations after analyzing various patterns in hundreds of ad campaigns and observing Seller's activities on the Dashboard. 

Here are the best practices to achieve optimum ROI:

* Make sure you have **titled the products** as correctly as possible. 
* Make sure the **product categories are correctly marked**. 
* The best ad engagements happen with good-looking, **optimized product images**. Make sure the images are as descriptive as possible taken in good light conditions, are not stretched or pixelated, and are high-quality images.
* Make sure your **product catalog is a diverse one** and includes products of all possible price ranges. Make sure you have listed all the products in the catalog and that the size of the product catalog is not small. 
* Analyze the price of your products. Make sure it's a perfect balance in terms of appeal and profit-margins. 
* Plan **attractive discounts** to attract more buyers and to quickly clear your inventory. 
* Prepare for a Seasonal Sale period in advance. You can increase your ad spend budget in advance to get more sales during the Sale period. 
* We recommend selecting a large number of products to advertise. To do so, we recommend keeping the **Product Exclusion** to the **AI Mode**. If you're going ahead with Manual Mode (not recommended), kindly make sure you're selecting a large number of products to advertise (i.e. you exclude a small number of products).