# My Budget is not getting spent. What should I do? If your budget is not getting spent, it may be due to one of many possible reasons: ### 1. You have selected a small number of products to advertise Go ahead with selecting more products for your campaigns. Or simply switch to the **AI-mode** for Product Exclusion and let the Smart Algorithms do the job optimally. You can change the Product Exclusion Mode by clicking on the Product Exclusion button on either of the ad channels. 2\. **The Bid (Max. CPC) is not competitive** Another reason for Budgets not getting uses is low Bid. The set Bid may not be competitive enough and hence isn't bringing the traction. **Try setting a higher bid through Bid Settings.** 3\. **Your catalog falls in a niche category** It is possible that since your products fall in a niche category, ads aren't bringing the desired results. **Try expanding your product catalog** to have a wide range of prices to get better results. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://takealot-help.onlinesales.ai/faqs/my-budget-is-not-getting-spent.-what-should-i-do.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.