My Budget is not getting spent. What should I do?

If your budget is not getting spent, it may be due to one of many possible reasons:

1. You have selected a small number of products to advertise

Go ahead with selecting more products for your campaigns. Or simply switch to the AI-mode for Product Exclusion and let the Smart Algorithms do the job optimally.

You can change the Product Exclusion Mode by clicking on the Product Exclusion button on either of the ad channels.

2. The Bid (Max. CPC) is not competitive

Another reason for Budgets not getting uses is low Bid. The set Bid may not be competitive enough and hence isn't bringing the traction. Try setting a higher bid through Bid Settings.

3. Your catalog falls in a niche category

It is possible that since your products fall in a niche category, ads aren't bringing the desired results. Try expanding your product catalog to have a wide range of prices to get better results.