> For the complete documentation index, see [llms.txt](https://takealot-help.onlinesales.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://takealot-help.onlinesales.ai/faqs/how-much-roi-can-i-expect.md).

# How much ROI can I expect?

Smart algorithms make sure you get the best possible ROI.

This happens through multiple **smart processes** always working in the background. AI becomes smarter with more campaign data and results improve over time to give you the best possible ROI. The various smart processes include:

* Auto-budgeting
* Auto-bidding
* Auto-generated Creatives (Optimized for maximum engagement) 
* Auto-product exclusion

... among many more processes that keep running to give you the best possible ROI. 

You will certainly get better ROI than the previous ad cycle if you **put all the settings to the AI mode** (recommended).