# How much ROI can I expect? Smart algorithms make sure you get the best possible ROI. This happens through multiple **smart processes** always working in the background. AI becomes smarter with more campaign data and results improve over time to give you the best possible ROI. The various smart processes include: * Auto-budgeting * Auto-bidding * Auto-generated Creatives (Optimized for maximum engagement) * Auto-product exclusion ... among many more processes that keep running to give you the best possible ROI. You will certainly get better ROI than the previous ad cycle if you **put all the settings to the AI mode** (recommended). --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://takealot-help.onlinesales.ai/faqs/how-much-roi-can-i-expect.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.